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I’m Fede, creative director for motion at Roundwell. We’re working with Armada, a company that builds AI infrastructure and modular data centers that can be deployed anywhere in the world, even where there’s no connectivity. We’re currently defining the new visual direction for the brand. We’ve developed a series of explorations (motion, typography, data treatment, transitions and closing logos) that the client is now reviewing, so we can lock the creative direction together. From there, a…